GENBAND is uniquely positioned with a combination of IMS-based infrastructure products and a rich set of multimedia applications.

Enabling Multimedia Services for New Entrants
Today's burgeoning telecommunications marketplace finds service providers of all types who are deploying voice and multimedia services, including incumbents and new entrants. New entrants may initially have few network resources at their disposal, and others like cable operators/MSOs may have extensive broadband properties but lack legacy circuit-switching and call control resources. Similarly, many incumbent providers are like new entrants in that they may not want to use older technology to provide services on their new, greenfield broadband deployments. All of these service providers have one thing in common -- they need to deploy best in class, next generation networks. GENBAND's product portfolio provides a solid foundation for new entrants to develop these voice and multimedia services, with a migration path to IMS.

Rational Network Migration for Incumbents
Many of today’s incumbent service providers are faced with a bewildering array of options for upgrading their network. Most of these options lack a true or simple path for migrating network components, customers, and service offerings. Some equipment vendors imply that today’s infrastructure – whether switching or narrowband access – simply needs to be replaced. GENBAND believes differently – the network is not changed over night; migration is a gradual process, and today’s switching and access plant assets still hold considerable value.

Enabling rational network migration through distributed networks is at the core of GENBAND’s vision. Based in open standards and best of breed technology, GENBAND offers a portfolio of products to migrate today’s networks, providing a migration process that grows revenue and reduces costs at every step.