The proliferation of new digital home and business environments offers significant opportunity to service providers.

• Increased Average Revenue Per User (ARPU) - digital services provide opportunities for building new revenue streams from subscriptions and sales of client devices

• Reduced churn- bundled service offerings, especially for rich content, can boost customer loyalty

• Flexible deployment - the adoption of industry-wide hardware and software standards will help ensure flexibility. Embracing these standards will help service providers extend their brand presence across multiple connected devices throughout the home and business environment.

Extending the PC usage beyond the traditional 2-foot local experience, new digital client usage models drive service consumption and support revenue growth based on integrated service bundles. These can maximise customer retention, help providers market compelling and profitable services at the least cost, and capture revenue in real time. For example, a user could start with a VoIP session and add a Multi-Media Service (MMS) sesion or video conferencing services, generating new revenue at each step for the service provider.

Go on to > PART 4 Continued - Successful steps to Triple Play Services...

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